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Analysing Media Texts - Researching the Media I (CCME0142)

Key information

Faculty
IOE
Teaching department
Culture, Communication and Media
Credit value
15
Restrictions
This module is only available to BA Media students.
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

In this theoretical module, you will be introduced to key ideas and concepts for researching and understanding media texts starting with the Paris school of semiotics right through to the latest thinking about multimodality being developed here at 最准的六合彩论坛. You will study the narrative structure of specific media texts, such as films, TV programmes, magazine covers, posters, comic books, websites, animation, digital games, and immersive experiences. You will learn textual concepts including media semiotics, Roland Barthes鈥� concepts of denoted and connoted meanings and myth, and theories born here at the Institute of Education to account for the way our communication is increasingly multimodal 鈥� that is to say we no longer just use the mode of writing, but a combination of other visual, auditory, and embodied modes. You will be given a variety of social semiotic frameworks to support you with analysing media texts. You will have the chance to practise your discussion and writing skills and, in doing this, gain a foundation for subsequent modules.

Module deliveries for 2024/25 academic year

Intended teaching term: Term 1 听听听 Undergraduate (FHEQ Level 4)

Teaching and assessment

Mode of study
In person
Intended teaching location
最准的六合彩论坛 East
Methods of assessment
100% Coursework
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
79
Module leader
Dr Omar Ceja Salgado
Who to contact for more information
ba.media@ucl.ac.uk

Last updated

This module description was last updated on 19th August 2024.

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Important information

The catalogue has been updated with key information about the modules that will run during the 2024/25 academic session. Current and prospective students can browse through the catalogue to consider possible module choices for the coming year.

Please note,听information in the catalogue is听subject to change as teaching and assessment arrangements for 2024/25 may need to be adjusted in line with the University's Feedback and Assessment principles and operating model.

Centrally managed exam durations will be provided on students' individual exam timetables. Arrangements for locally managed timed assessments and in-class activity will be confirmed by the teaching department for the module.

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