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In a novel experiment, 20 different psychologically-framed narratives around immigration in the UK were tested on 5,880 Leave and Remain supporters.

This project tested聽20 different psychologically-framed narratives around immigration on non-representative samples of聽5,880 Leave and Remain supporters聽(via Prolic Academic).聽

Compared to respondents exposed to no text at all (the 鈥楴o text鈥� control), the experiment generated the following statistically significant results:

• Double-digit increases in the number of participants who responded saying that they would be content for EU migrants to come to the UK either to work or study, or with complete freedom (the 'policy' question). For Leave voters, from a baseline of 70% in the control condition, this figure rose to up to 85%.
• Double-digit increases in the numbers who said they viewed EU immigration as a 鈥淕ood鈥� or 鈥淰ery Good鈥� thing for the UK (the 'attitudes' question).聽For Leave voters, the figures rose from 41% to 53%.聽

To see whether the initial findings would replicate, a further study was conducted. A shortlist of the 9 most聽important and interesting message framings were selected. These were tested on nationally representative YouGov samples of around 1,000 people each. This stage of the research was partly funded by the University of Cambridge鈥檚 Psychology Department and partly by the PhD student involved (). This study also showed:

• Double-digit increases on the policy question (from 71% to 81%)
• Double-digit increases on the attitudes question (from 47% to 57%)
• Double-digit increase in the numbers who were prepared to donate to a pro-migrant charity called 鈥樷��, which provides free legal advice for EU migrants who wish to stay in the UK (from 30% to 40%).

In this latter experiment, one of the samples was used to test participants鈥� understanding of a range of policy measures around immigration. The study found an interesting 鈥榟idden consensus鈥� around support for the modest controls on immigration allowed under EU law. The project has resulted in several media publications, follow-on funding, and a collaboration with the Foreign and Commonwealth Office.